FlipNpik

Maxim Maximov
9 min readNov 24, 2018

Project Description:

Local businesses are struggling to compete with large retailers and e-commerce giants. These local stores rarely have the resources they need to stay in the game. Therefore, an innovative solution is required to keep them competitive.
FlipNpik is the first collaborative social network designed for local businesses.
It operates in the Blockchain-based ecosystem, in which the generated value is distributed on a fair and decentralized basis among all active employees. The main objective is to contribute to the improvement of the local economy and promote local and responsible consumption patterns.

FlipNpik mobile application offers sellers the opportunity to broadcast, and users — the ability to view, entertainment and information content.

Introduction

Currently, social networks are an important channel of communication. About 46% of network users use social networks to guide them in their choice of consumption.
About 68% of Facebook users say they are more likely
Buy a specific product or visit a specific store after Facebook as recommended by a friend.
On the merchant side, 77% of the B2C type are enterprises that have acquired customers through social networks.

From the point of view of e-commerce, the average global annual growth is estimated at 12.3% per year until 2021. In Asia, this market has a more steady annual growth: 23.7% in Malaysia, 23% in India, 20.7% in Indonesia, 18.3% in the Philippines, 17.4% in China, 17.2% in Vietnam and 16.7% in Thailand.

FlipNpik platform
The FlipNpik platform offers businesses increased visibility created by the participation of their community. The participation model gives employee users the opportunity to receive rewards for their actions.

Value creation.
Collaboration users contribute to the creation of value by improving the visibility of a business through various actions, adding new applications to the application, or becoming an Ambassador Partner.

FlipNpik and Flip Social Token
FlipNpik (FNP) is a utility token distributed and identified in the Ethereum Blockchain blockchain. Flip Social is a reward system designed to encourage and retain users of the platform.

Exchange cost
In response to their positive actions, co-sponsored users receive Flip Social, which they can use to take advantage of instant promotions, open and receive products, or simply entertain themselves with available games on the platform. Ambassadors’ partners receive rewards from their business when they actively contribute to increasing the visibility of a business within an ecosystem.

COMPARATIVE EVALUATION OF COMPETITION

Problematics

Globalization and centralization of many industries led to unfair competition. In such conditions, only large players can survive at the expense of small local businesses. Social media are no exception. Currently, there is a large disparity in the world of social networks. They are due to the fact that existing platforms are best suited for large enterprises with large financial capabilities.
It is difficult for small businesses to survive in such conditions, as they do not have the necessary experience and budget to take advantageous places on these platforms.
The creators of FlipNpik claim that they have a solution concept that can provide small businesses with the necessary conditions for promotion in social media.
FlipNpik is a social media ecosystem for local businesses based on blockchain technology and a fair and decentralized system for all active employees. The main objective of the project is to contribute to the improvement of the local economy and the promotion of local producers of goods and services.
The FlipNpik platform offers enterprises better visibility in the local market through their active participation in communities. The model of such participation allows you to receive rewards for certain actions.
The main objective of the project is the creation and dynamization of the ecosystem and the promotion of the use of the FNP token. In the medium term, it is planned to launch the platform in different cities of the world.

Business model

PREMIUM BUSINESS MODEL
The FlipNpik platform is available for free, so it is based on FreemiumPremium.
Business model. Basic application services such as
posting and content counseling are free for merchants and users. Fliptech revenue comes from two sources; businesses and users.
Businesses will have to pay in FNP tokens in order to gain access to the services: promotions, transaction scheduler, transaction site, analysis data and other development services to be offered. Users can pay in FS to play the games offered in the application. Fliptech can convert FS collected into FNP tokens, with the same conditions for users.
Fliptech has developed several application features that will
part of the premium service. The development is based on 5 main areas:
Application features;
Promotions and games;
Posting planner;
Shop and online market;
Data analysis
Any new feature added to the premium service will be made available by subscription at an affordable monthly price to the merchant.
Annual revenues from Fliptech and the ambassadorial partner compensation will increase as the application and ecosystem develops.

USE OF FUNDS FROM ICO
The following figure is based on gross product ICO, up to 20
million euros before taxes. The amount received as a result of the sale of 350 million FNP at a price of 0.10 € / 0.12 USD for FNP.

This pie chart representing the use of funds received during the ICO is given only as an indication and does not take into account
taxes, and does not oblige Fliptech, which reserves the right to change the distribution at any time based on new information.

USE OF ICO FACILITIES

The projected use of ICO funds is shown in the following table, the consideration of taxes is excluded and it is expected to raise funds totaling 20 million euros.

This use of funds table is for illustrative purposes and does not bind Fliptech, which reserves the right to change it at any time at its sole discretion.
The operational budget will be approved annually by the Fliptech Board of Directors.

FINANCIAL AND STATISTICAL DATA

Market penetration assumptions were proposed in the table below, based on two fundamental data: the number
applications and the number of companies subscribing to the premium
merit.

According to market penetration assumptions, the break-even point should be reached during the third year of operation.
It is important to note that the assumptions and detailed forecasts
presented in this section are optional for Fliptech and are for informational purposes only. These assumptions are subject to lower risks, and their implementation is uncertain. Any potential FNP buyer offers to conduct a risk analysis for themselves prior to the acquisition of FNP, regardless of the assumptions and forecasts below.

POTENTIAL ANNUAL BUSINESS COSTS WITHIN THE FRAMEWORK OF THE ECOSYSTEM

Retail prices for services to be developed are subject to change.
The assumptions about the sale have been established taking into account
annual budgets of merchants dedicated to digital marketing. Fliptech may have to adjust its prices to take advantage of the market opportunity.

POTENTIAL ANNUAL PARTNER AMBASSADOR COLLECTION
The partner ambassador can take responsibility for managing the digital communications of several enterprises, wherever they are. If enterprises are established in his surroundings, he may become the ambassador of his neighborhood, so to speak. The following table shows the potential collection per year for a partner ambassador who assumes the duties of 2, 5 or 10 enterprises. Assuming that businesses use FNP services and that services become available on schedule in a business plan.

Given the basic assumptions, the license cost may
increase with the company’s use of premium services.
The following table shows the current value of future cash receipts (“PV”) of the license for the second and third year of operation for periods of detaining the rights of the ambassador’s Ambassador for 1, 3, and 5 years.
The following assumptions were made to calculate the present value of future cash receipts.
Annual Ambassador’s Receipts presented above
The merchant uses 75% of the services offered, at any time
The license is sold at an acquisition price of 50 euros at the end of the term.
A refundable investment of 50 euros per license is not taken into account. 40% discount. The values ​​of the future earnings (“PV”) of the ambassador for 1 business

Achieving these values depends, apart from the assumptions mentioned above, on the ability of the Ambassador’s Partner to work in cooperation with local business.

Ambassadors ’partners can easily assess the potential of their participation in local business, given that the initial license is 50 euros and is refundable. Thus, they have the opportunity, without risking, to benefit from their contribution to the economy.

Roadmap

Roadmap until 2020.
Below are the achievements (2016–2017), and the development plan (2018–2019) at the technological and commercial levels.

Creating an ecosystem 2017–2018.
Mobile application available on Apple Store and Google Play
in Geneva / Paris / Dublin / Montreal / Tokyo / Shanghai / Singapore
9000 companies / 7000 users / 50 ambassadors
25k Crypto community
Strategic partnerships signed with markets in Singapore and Indonesia
Operating offices in Geneva, France, the Middle East and Singapore

Connection to blockchain 2018–2019
Implementation of cryptocurrency POS for all sellers
New features in the mobile application
Market penetration in Asia and Europe

Integration 2019–2020
Virtual reality integration to improve user experience
Enabling big data analytics for consumer information
Global market penetration

Reality

Video demonstrating performance

FlipNpik application developed by Geekco Technologies Inc. in Quebec, in the Montreal area. FlipNpik is also implemented in
Singapore, Geneva, London, Paris, Dublin, Seoul, Shanghai, Tokyo.
Number of enterprises on request: 9 000
Number of users in the application: 7 000
Number of ambassadors partners: 50
The difference of these enterprises in 7 categories:
Food and Drink, Shopping, Beauty and Health,
Sports & Fitness, Entertainment, Professional Services,
Education and family.
Number of messages: 24,000

The application is available for free in the App store and Google store.

Fliptech receives an exclusive license to use and develop technology related to the FlipNpik application in Europe and in any country in the World, with the exception of North America.
Fliptech also has the right to acquire intellectual property.

In addition, Fliptech will be able to rely on experience and skills as a result of the success of the FlipNpik application, rather than exploiting the Blockchain technology released in 2017 by Geekco Technologies Inc.

What will FlipNpik offer to its users?

Directory of local institutions. A geolocalized directory will be available for each user, which will help his user to find an institution suitable for his requests. And the presence of the function of subscribing to a specific institution and to be aware of all its actions and events.
Games and entertainment. FlipNpik will introduce Wheel of Savings and Surprise Box games, which will create more vivid memories of the purchase, as well as allow users to take part in exclusive promotions and offers from various institutions.
Library. In it, users will be able to save the posts and institutions they like most.
News feed. In our news feed we will see institutions suitable for our interests and our location, on the basis of already signed institutions.
Profile. Each of us will have a profile in which we will be able to share our preferences and tastes, thereby helping in the promotion of our beloved institution.
Marketplace. FlipNpik will offer us a simplified purchase through online stores, as well as provide products from local institutions.
Informing. In order to get better acquainted with local institutions, we will receive timely information about ongoing promotions and events based on our preferences and location.
Virtual and Augmented Reality. This feature will give additional stimulation and positive emotions for users when buying through an online store, as well as in traditional stores.

WEBSITEhttps://flipnpik.io/
ANNOUNCEMENT THREAD https://bitcointalk.org/index.php?topic=4630541
WHITEPAPER https://flipnpik.io/whitepaper
TWITTER https://twitter.com/flipnpik
FACEBOOKhttps://www.facebook.com/flipnpikworldwide/
TELEGRAMhttps://t.me/flipnpikico
Medium https://medium.com/@FlipNpik
LINKEDINhttps://www.linkedin.com/company/flipnpik-worldwide/

Bounty program https://bitcointalk.org/index.php?topic=4631900

My account BTT:https://bitcointalk.org/index.php?action=profile;u=1297889

My ETH Adress: 0x8B2180c8EeBb9edFCc1F532AB8Efe51EBa6b5253

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